Tag Archives: self-promotion

My Instagram Adventure

Thank you to Therese Gietler @askaproducer for helping me (okay, nagging) me to get started on Instagram for promoting the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers, https://www.amazon.com/dp/1621535479

Of course, you can still find my Business Trends column in Shutterbug Magazine (May issue “Travel Photo Business” on newsstands now!)

So now, it’s time to start my own promotion and regramming of the amazing photographers interviewed in the book on @themariapiscopo, come follow me and see!

Senior Portrait Photography, One Last Marble Studio

From my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion check out the case study from Vonda Hussey-Klimaszewski, www.onelastmarble.com and her new book, Fulfilling the Vision: One Dallas Arts Schools Impact on the World https://fulfilling-the-vision.org/fb.html

Maria: Many of our readers start out with photography for family and friends, what is your strategy to find new senior portrait photography clients to build your business and sales?

Vonda: When I first started out I reached out to my network of friends through church, girl scouts and business acquaintances.  I offered to come to speak to the PTA groups while offering special discounts to their members, and through talking with these groups I found out what special shoots that fit their needs, and I offered those to them.  As the word spread I secured small private preschools, and a preforming arts high school for high school seniors; and that gave me a base of people who knew my name.  Now after 8 years I have landed on high school seniors and their families as my niche.  I rely on word of mouth, social media and email campaigns.  The way people choose their photographers has changed and a lot in the last 8 years and word of mouth followed by regular social media and email to my current clients keeps my phone ringing.  Advertising in local magazines is no longer a smart way to advertise to my clients.

Maria: What recommendations do you have for those looking at family portrait photography as a business –what are the pitfalls to avoid or opportunities to pursue?

Vonda: Pitfalls to avoid: that is a big question isn’t it?  From a shooting side:  Show images on your site that reflect a connection and candid moments.  That is what your clients connect to when looking for a photographer. But always in the session include a traditional image as well as those more candid images.  From a business side: Make sure your workflow includes some sort preview for your images that has a built in way to keep the proofing and choosing and purchasing process flowing towards a closure.  I do not know how others do that.   I offer a couple of proofing alternatives that allow for incentives for deposits for preview galleries.  I give incentives to my clients for keeping appointments, so they get more and my assistants require fewer calls to get the sales process completed.  Also offer regular mini sessions that allow families to do a small update every year.  Even if they do not book a session it gives you a reason to keep in contact and it keeps you in their thoughts that time is passing and they need to come is again soon.

For more, https://www.amazon.com/dp/1621535479

 

How to Sell Your Outdoor & Nature Photos

Now online! Who are the clients buying outdoor and nature photography? How do you find these clients and make money? What are some of the special challenges you may encounter? In Business Trends this month we will address these questions and more with working pros Andy Biggs, Nick Simonite, Christopher Wilson, and Steven Wohlwender at http://www.shutterbug.com/content/getting-outside-work-selling-outdoor-photography-has-become-second-nature-these-pros#cR8r0pGTCS89HVog.97

2017 Marketing Trends with Kim Campbell

What are your plans for getting more work this year? Check out Chapter 23 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography for the interview with Kim Campbell, www.campbellsalgado.com, Kim Campbell: More video is one marketing trend photographers can really step into. Many of our cameras are equipped with really nice video functions. Giving a personalized, virtual tour is my next video to craft. Wall design is hot right now. Proselect Software allows you to import the photos your clients take of their own walls (or you can use generic sample walls) to show them what their portraits could look like in different arrangements. This highly custom service is really well received by our clients and sets us apart for offering uniquely cool tools to our clients. Developing more products for our family clients including customized smart phone/tablet apps (like Sticky Albums) is something we are gearing up for in the future.

Interview with Paul Nurnberg

Are you interested in a better business for 2017? Getting paid what you want for your assignments? Check out Chapter 13 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography and check out the “Taking Charge of What You Charge” interview with Paul Nurnberg https://www.facebook.com/Nurnberg.Photography?ref=sgm

So Long, Farewell, God Bless

Though I have worked with hundreds of creative professionals in my career, only a handful have their work reverently displayed in my happy place, the reading corner of my home library. Next to the fireplace and placed on the floor-to-ceiling bookshelves my dad built for me is one of my favorite images from Chris Winton-Stahle. We worked together on many projects including my 5th Edition Photographer’s Guide to Marketing and I miss him every day. With the 5th Edition book release due in 2 weeks, I would like to dedicate this project in memory of Christopher and in honor of Heidi and Liam. https://www.gofundme.com/supporting-heidi-liam?r=17760

Better E-mail Marketing

Start your engines! Get your copy of 5th Edition The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479, and check out the case study from Randy Wells “Images of America” e-mail campaign www.randywells.com and @cars.randywells

Shutterbug’s The Portrait Business

Visit this month’s online Business Trends column for an educational and inspirational interview with six successful portrait photographers. Their subjects include toddlers, high school seniors, corporate executives, goatherds (not kidding!) http://www.shutterbug.com/content/turning-portraits-profits-how-run-portrait-photography-business#bepifKCrYU8tdg6D.97. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt
 

The Business of Portrait Photography

Yes – We are still on Summer Break and I am working on my next book so for now DO get to nearest newsstand and get your copy of September issue of @shutterbugmag and check out my Business Trends article on “Turning Portraits into Profits”. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt – you are all my heroes! Don’t miss the portrait photo assignment “war stories”  they have to tell – love it!

R. J. Kern On How to Be Creative & Competitive as a Wedding Photographer @Shutterbugmag

Visit this month’s online column for an educational and inspirational interview with R.J. Kern, a successful and creative Minneapolis-based wedding photographer! http://www.shutterbug.com/content/wedding-photography-fun-and-profit-r-j-kern-how-be-creative-and-competitive-wedding#cH84fdWQheqIrAle.97