While previously thought of as a niche, boudoir photography is now a thriving way for photographers to make a living. Usually a gift to a loved one or one’s self, boudoir photography consists of an intimate photo of a woman or man suggestively covered or even fully nude. Although the photographers I interviewed all have different businesses, they all have one thing in common: tremendous kindness and compassion. Thanks to the following photographers for sharing how they have made their businesses a success: Mariah Carle, Lynn Clark, Lindsay Rae D’Ottavio, Megan Drane, Kristi Elias, and Mistie Simone. http://www.shutterbug.com/content/business-boudoir-how-succeed-one-photographys-fastest-growing-markets
From my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion check out the case study from Vonda Hussey-Klimaszewski, www.onelastmarble.com and her new book, Fulfilling the Vision: One Dallas Arts Schools Impact on the World https://fulfilling-the-vision.org/fb.html
Maria: Many of our readers start out with photography for family and friends, what is your strategy to find new senior portrait photography clients to build your business and sales?
Vonda: When I first started out I reached out to my network of friends through church, girl scouts and business acquaintances. I offered to come to speak to the PTA groups while offering special discounts to their members, and through talking with these groups I found out what special shoots that fit their needs, and I offered those to them. As the word spread I secured small private preschools, and a preforming arts high school for high school seniors; and that gave me a base of people who knew my name. Now after 8 years I have landed on high school seniors and their families as my niche. I rely on word of mouth, social media and email campaigns. The way people choose their photographers has changed and a lot in the last 8 years and word of mouth followed by regular social media and email to my current clients keeps my phone ringing. Advertising in local magazines is no longer a smart way to advertise to my clients.
Maria: What recommendations do you have for those looking at family portrait photography as a business –what are the pitfalls to avoid or opportunities to pursue?
Vonda: Pitfalls to avoid: that is a big question isn’t it? From a shooting side: Show images on your site that reflect a connection and candid moments. That is what your clients connect to when looking for a photographer. But always in the session include a traditional image as well as those more candid images. From a business side: Make sure your workflow includes some sort preview for your images that has a built in way to keep the proofing and choosing and purchasing process flowing towards a closure. I do not know how others do that. I offer a couple of proofing alternatives that allow for incentives for deposits for preview galleries. I give incentives to my clients for keeping appointments, so they get more and my assistants require fewer calls to get the sales process completed. Also offer regular mini sessions that allow families to do a small update every year. Even if they do not book a session it gives you a reason to keep in contact and it keeps you in their thoughts that time is passing and they need to come is again soon.
For more, https://www.amazon.com/dp/1621535479
What are your plans for getting more work this year? Check out Chapter 23 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography for the interview with Kim Campbell, www.campbellsalgado.com, Kim Campbell: More video is one marketing trend photographers can really step into. Many of our cameras are equipped with really nice video functions. Giving a personalized, virtual tour is my next video to craft. Wall design is hot right now. Proselect Software allows you to import the photos your clients take of their own walls (or you can use generic sample walls) to show them what their portraits could look like in different arrangements. This highly custom service is really well received by our clients and sets us apart for offering uniquely cool tools to our clients. Developing more products for our family clients including customized smart phone/tablet apps (like Sticky Albums) is something we are gearing up for in the future.
Are you interested in a better business for 2017? Getting paid what you want for your assignments? Check out Chapter 13 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/
It’s almost here! Long time labor of love…check out my new 5th Edition of Photographer’s Guide to Marketing & Self-Promotion and available for pre-order! I am very excited about the up-to-date coverage of social media and marketing techniques and the thirty-seven interviews and new case studies with both consumer (wedding/portrait) and commercial photographers and photo reps. https://www.amazon.com/dp/1621535479
Visit this month’s online Business Trends column for an educational and inspirational interview with six successful portrait photographers. Their subjects include toddlers, high school seniors, corporate executives, goatherds (not kidding!) http://www.shutterbug.com/content/turning-portraits-profits-how-run-portrait-photography-business#bepifKCrYU8tdg6D.97. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt
As one of the most respected visual storytellers in the world, Michael Grecco’s conceptual vision and signature dramatic lighting create distinctive images that are evocative, sophisticated, and comedic. Photographing intimate portraits of entertainers, boxers, rappers, scientists, and business leaders, Grecco’s images captivate our attention and imagination. Grecco, talked with us about how to build a business as a portrait photographer, read more at http://www.shutterbug.com/content/how-build-portrait-photography-business-marketing-tips-one-world%E2%80%99s-leading-portrait#lrqWT0J8DKI1uU27.99