Tag Archives: Photographer’s Guide to Marketing & Self-Promotion

Get Attention. Get Client Engagement. Get Work.

I think public relations and content marketing are the most overlooked and under-appreciated marketing tools!  Check out the tips and techniques from Erika Taylor Montgomery, CEO of www.ThreeGirlsMedia.com. She talks about how to make more of your self-promotion resources in Chapter 20 of my 5th Edition, The Photographer’s Guide to Marketing and Self-Promotion.

Erika says the “true value of publicity to a photo business is credibility, visibility, and brand exposure. Publicity, not advertising, gives clients the confidence in your skills and expertise as a photographer. How often to you pay attention to the advertisements in the magazines, newspapers, and websites you read? If you’re like 98 percent of Americans, the answer is never. Being mentioned in an editorial feature is excellent publicity because it’s the features and articles that consumers pay attention to…A strategic publicity campaign can also help photographers become well-known for certain skills or styles… Editorial space in all media outlets is highly coveted. It makes sense that whether it is a brief mention or a full-length article, photographers chosen by a media outlet gain valuable exposure from the experience.”  For the rest of the interview…

https://www.amazon.com/dp/1621535479

Keith Cooper Book Review

Keith Cooper wrote a detailed and thorough review of my 5th edition Photographer’s Guide to Marketing & Self-Promotion. Lots of good feedback!  I love his conclusion, “Take time to follow the whole process – it’s how all this stuff fits together which will make the difference to your photo business. Reading this book uncovered several areas of our own business needing improvement – now comes the tricky bit, doing something about it…”

So true! Here is his review, http://www.northlight-images.co.uk/book-review-marketing-promotion/

The Art of Pricing

Paul S. Bartholomew (https://www.paulsbartholomew.com) gives a wonderful interview for my chapter on “Taking Charge of What You Charge” in my 5th Edition of The Photographer’s Guide to Marketing and Self-promotion. Also, check out his new blog at http://bartholomewjournal.com/

“I’ll sometimes send a rough (not formal) estimate based on a fictitious project.  This way they can’t go crazy with expectations and the shot list.  It’s important to still at least try to get as much info as possible from the client such as potential usage and subject matter.  I’ll even give different variations of options because I find that people like to be given options to think about.  If it’s within their comfort zone, then we work out a shot list for a formal estimate.” For more of Paul’s interview,  https://www.amazon.com/dp/1621535479

Marketing Your Travel Photography

Although everyone loves travel photography, not everyone possesses the skills to turn that passion into a viable business. For my Business Trends column posted this month on Shutterbug, we spoke with six photographers working (and making money) in the travel photography business: Joe Becker, Todd Gustafson, Blaine Harrington, Jen Pollack Bianco, and David and Lina Stock. https://www.shutterbug.com/content/how-turn-your-love-travel-photography-business-6-pros-share-tips

Interview with Paul Nurnberg

Are you interested in a better business for 2017? Getting paid what you want for your assignments? Check out Chapter 13 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography and check out the “Taking Charge of What You Charge” interview with Paul Nurnberg https://www.facebook.com/Nurnberg.Photography?ref=sgm