When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,
Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space. I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.
Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition,Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.
I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!
Thank you to Therese Gietler @askaproducer for helping me (okay, nagging) me to get started on Instagram for promoting the 5th edition,Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers, https://www.amazon.com/dp/1621535479
Of course, you can still find my Business Trends column in Shutterbug Magazine (May issue “Travel Photo Business” on newsstands now!)
So now, it’s time to start my own promotion and regramming of the amazing photographers interviewed in the book on @themariapiscopo, come follow me and see!
Back from Summer Break and I have a new product announcement! Luke Copping was one of my featured photographers last year for my Business Trends column (he made the April issue cover!) and now he, Shauna Haider (of We Are Branch and The Nubby Twiglet Blog and Paul Jarvis (former writer for Lifehacker, Forbes, and Fast Company) have just launched a new workflow tool for emerging commercial photographers called Project Prescription.
From Luke, “Developed by a team of photographers and designers with a combined 40 years of experience in the business, this set of digital documents, checklists and processes enables photographers to streamline their workflow with a ‘tried-and-true’ blueprint for landing, handling, and pleasing clients from start to finish. Offering a comprehensive workflow system and customizable documents for photographers, Project Prescription eliminates much of the guesswork that comes with incorporating sound business practices for photographers. The package will be especially useful to young and emerging photographers, those transitioning from journalism staff positions to the freelance world, and to those moving from consumer to commercial-based markets.”