Tag Archives: #marketingphotography

Holiday Gifts 2017

Who do you know needs more business and clients in 2018? Need a great gift for a family member or friend? One last year-end promotion for my new book, the 5th Edition of Photographer’s Guide to Marketing & Self-Promotion! I am very excited about the up-to-date coverage of social media and marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers and photo reps, check out the listing on Amazon at https://www.amazon.com/dp/1621535479

 

Get Attention. Get Client Engagement. Get Work.

I think public relations and content marketing are the most overlooked and under-appreciated marketing tools!  Check out the tips and techniques from Erika Taylor Montgomery, CEO of www.ThreeGirlsMedia.com. She talks about how to make more of your self-promotion resources in Chapter 20 of my 5th Edition, The Photographer’s Guide to Marketing and Self-Promotion.

Erika says the “true value of publicity to a photo business is credibility, visibility, and brand exposure. Publicity, not advertising, gives clients the confidence in your skills and expertise as a photographer. How often to you pay attention to the advertisements in the magazines, newspapers, and websites you read? If you’re like 98 percent of Americans, the answer is never. Being mentioned in an editorial feature is excellent publicity because it’s the features and articles that consumers pay attention to…A strategic publicity campaign can also help photographers become well-known for certain skills or styles… Editorial space in all media outlets is highly coveted. It makes sense that whether it is a brief mention or a full-length article, photographers chosen by a media outlet gain valuable exposure from the experience.”  For the rest of the interview…

https://www.amazon.com/dp/1621535479

Keith Cooper Book Review

Keith Cooper wrote a detailed and thorough review of my 5th edition Photographer’s Guide to Marketing & Self-Promotion. Lots of good feedback!  I love his conclusion, “Take time to follow the whole process – it’s how all this stuff fits together which will make the difference to your photo business. Reading this book uncovered several areas of our own business needing improvement – now comes the tricky bit, doing something about it…”

So true! Here is his review, http://www.northlight-images.co.uk/book-review-marketing-promotion/

Business of Fine Art Photography

(Image Copyright Brooke Shaden) Starting in the business of fine art photography is not easy. More than anything, there will be a lot of peaks and valleys ahead. In my Shutterbug magazine August Business Trends column, we look at how to navigate some of these issues, find clients, seek gallery representation, and market your work. Thanks to my contributing photographers: Larry Angier, Michael Garlington, Laurie Klein, RJ Muna, and Brooke Shaden, https://www.shutterbug.com/content/how-become-fine-art-photographer-full-time-tips-launching-photo-career

Getting The Family Portrait Business

When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,

Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space.  I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.

For more, check out my book and the many other success stories and interviews, https://www.amazon.com/dp/1621535479

More Instagram Adventures

Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos   (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!

 

Marketing Your Travel Photography

Although everyone loves travel photography, not everyone possesses the skills to turn that passion into a viable business. For my Business Trends column posted this month on Shutterbug, we spoke with six photographers working (and making money) in the travel photography business: Joe Becker, Todd Gustafson, Blaine Harrington, Jen Pollack Bianco, and David and Lina Stock. https://www.shutterbug.com/content/how-turn-your-love-travel-photography-business-6-pros-share-tips

My InstagramAdventure

Thank you to Therese Gietler @askaproducer for helping me (okay, nagging) me to get started on Instagram for promoting the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers, https://www.amazon.com/dp/1621535479

Of course, you can still find my Business Trends column in Shutterbug Magazine (May issue “Travel Photo Business” on newsstands now!)

So now, it’s time to start my own promotion and regramming of the amazing photographers interviewed in the book on @themariapiscopo, come follow me and see!