Tag Archives: #marketingadvice

Creating Successful Promo Pieces

Check out Michelle Tricca’s interview in my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion. Her case study is on promo pieces and leave behinds. From Michelle, “These promotional pieces were awesome … an unintentional, pleasant and welcome surprise and completely initiated by another source. One of my magazine clients that I shoot editorial portraits for has asked me on several occasions to run my personal work. Gulfshore Life Magazine, an upscale publication featuring and celebrating all things Southwest Florida, published a selection of coastal portraits. I photographed in Naples, FL. The magazine is mailed out monthly to their large readership, so my work was exposed to many who would be my ideal clients. The cool thing is this is a stylish magazine that people keep on their coffee tables for a long time. These tear sheets featuring my personal photography are a valuable marketing tool for me, as the accompanying text from my editors is an endorsement of my work and style. I’ve shown them online and in print to connect with potential and current clients.” For the rest of the interview…https://www.amazon.com/dp/1621535479

http://michelletricca.com,

http://michelletriccaweddings.com

http://www.Facebook.com/MichelleTriccaPhotography

Another Instagram Adventure

More on Instagram @themariapiscopo where I am re-posting from some of the amazing photographers interviewed in my newest book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @bilzelman  and @zave.smith – enjoy!

An Attitude of Gratitude

I first heard the affirmation “An Attitude of Gratitude” from my mentor, Mark Victor Hansen (markvictorhansen.com/), when I started my business many years ago. Today, I want to express my deepest gratitude to the dozens of photographers sharing their success stories with me for my new marketing book,http://tinyurl.com/ydbfan2t

You  have all been amazing, kind and compassionate. With your permission, I have been re-posting your images on my Instagram, #themariapiscopo, and getting wonderful feedback.

Thank you for all the images you capture and all the good you see in this crazy, lovely world.

Merry Christmas and Happiest of New Years!

 

Holiday Gifts 2017

Who do you know needs more business and clients in 2018? Need a great gift for a family member or friend? One last year-end promotion for my new book, the 5th Edition of Photographer’s Guide to Marketing & Self-Promotion! I am very excited about the up-to-date coverage of social media and marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers and photo reps, check out the listing on Amazon at https://www.amazon.com/dp/1621535479

 

Business of Fine Art Photography

(Image Copyright Brooke Shaden) Starting in the business of fine art photography is not easy. More than anything, there will be a lot of peaks and valleys ahead. In my Shutterbug magazine August Business Trends column, we look at how to navigate some of these issues, find clients, seek gallery representation, and market your work. Thanks to my contributing photographers: Larry Angier, Michael Garlington, Laurie Klein, RJ Muna, and Brooke Shaden, https://www.shutterbug.com/content/how-become-fine-art-photographer-full-time-tips-launching-photo-career

Getting The Family Portrait Business

When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,

Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space.  I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.

For more, check out my book and the many other success stories and interviews, https://www.amazon.com/dp/1621535479

More Instagram Adventures

Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos   (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!

 

My InstagramAdventure

Thank you to Therese Gietler @askaproducer for helping me (okay, nagging) me to get started on Instagram for promoting the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers, https://www.amazon.com/dp/1621535479

Of course, you can still find my Business Trends column in Shutterbug Magazine (May issue “Travel Photo Business” on newsstands now!)

So now, it’s time to start my own promotion and regramming of the amazing photographers interviewed in the book on @themariapiscopo, come follow me and see!