Tag Archives: #creativebusiness

Creating Successful Promo Pieces

Check out Michelle Tricca’s interview in my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion. Her case study is on promo pieces and leave behinds. From Michelle, “These promotional pieces were awesome … an unintentional, pleasant and welcome surprise and completely initiated by another source. One of my magazine clients that I shoot editorial portraits for has asked me on several occasions to run my personal work. Gulfshore Life Magazine, an upscale publication featuring and celebrating all things Southwest Florida, published a selection of coastal portraits. I photographed in Naples, FL. The magazine is mailed out monthly to their large readership, so my work was exposed to many who would be my ideal clients. The cool thing is this is a stylish magazine that people keep on their coffee tables for a long time. These tear sheets featuring my personal photography are a valuable marketing tool for me, as the accompanying text from my editors is an endorsement of my work and style. I’ve shown them online and in print to connect with potential and current clients.” For the rest of the interview…https://www.amazon.com/dp/1621535479

http://michelletricca.com,

http://michelletriccaweddings.com

http://www.Facebook.com/MichelleTriccaPhotography

Another Instagram Adventure

More on Instagram @themariapiscopo where I am re-posting from some of the amazing photographers interviewed in my newest book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @bilzelman  and @zave.smith – enjoy!

Getting The Family Portrait Business

When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,

Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space.  I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.

For more, check out my book and the many other success stories and interviews, https://www.amazon.com/dp/1621535479

More Instagram Adventures

Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos   (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!

 

My InstagramAdventure

Thank you to Therese Gietler @askaproducer for helping me (okay, nagging) me to get started on Instagram for promoting the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers, https://www.amazon.com/dp/1621535479

Of course, you can still find my Business Trends column in Shutterbug Magazine (May issue “Travel Photo Business” on newsstands now!)

So now, it’s time to start my own promotion and regramming of the amazing photographers interviewed in the book on @themariapiscopo, come follow me and see!

Project Description

Back from Summer Break and I have a new product announcement! Luke Copping was one of my featured photographers last year for my Business Trends column (he made the April issue cover!) and now he, Shauna Haider (of We Are Branch and The Nubby Twiglet Blog  and Paul Jarvis (former writer for Lifehacker, Forbes, and Fast Company) have just launched a new workflow tool for emerging commercial photographers called Project Prescription. 

From Luke, “Developed by a team of photographers and designers with a combined 40 years of experience in the business, this set of digital documents, checklists and processes enables photographers to streamline their workflow with a ‘tried-and-true’ blueprint for landing, handling, and pleasing clients from start to finish. Offering a comprehensive workflow system and customizable documents for photographers, Project Prescription eliminates much of the guesswork that comes with incorporating sound business practices for photographers. The package will be especially useful to young and emerging photographers, those transitioning from journalism staff positions to the freelance world, and to those moving from consumer to commercial-based markets.”