2017 Marketing Trends with Kim Campbell

What are your plans for getting more work this year? Check out Chapter 23 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography for the interview with Kim Campbell, www.campbellsalgado.com, Kim Campbell: More video is one marketing trend photographers can really step into. Many of our cameras are equipped with really nice video functions. Giving a personalized, virtual tour is my next video to craft. Wall design is hot right now. Proselect Software allows you to import the photos your clients take of their own walls (or you can use generic sample walls) to show them what their portraits could look like in different arrangements. This highly custom service is really well received by our clients and sets us apart for offering uniquely cool tools to our clients. Developing more products for our family clients including customized smart phone/tablet apps (like Sticky Albums) is something we are gearing up for in the future.

Interview with Paul Nurnberg

Are you interested in a better business for 2017? Getting paid what you want for your assignments? Check out Chapter 13 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography and check out the “Taking Charge of What You Charge” interview with Paul Nurnberg https://www.facebook.com/Nurnberg.Photography?ref=sgm

So Long, Farewell, God Bless

Though I have worked with hundreds of creative professionals in my career, only a handful have their work reverently displayed in my happy place, the reading corner of my home library. Next to the fireplace and placed on the floor-to-ceiling bookshelves my dad built for me is one of my favorite images from Chris Winton-Stahle. We worked together on many projects including my 5th Edition Photographer’s Guide to Marketing and I miss him every day. With the 5th Edition book release due in 2 weeks, I would like to dedicate this project in memory of Christopher and in honor of Heidi and Liam. https://www.gofundme.com/supporting-heidi-liam?r=17760

Better E-mail Marketing

Start your engines! Get your copy of 5th Edition The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479, and check out the case study from Randy Wells “Images of America” e-mail campaign www.randywells.com and @cars.randywells

Sports and Action Photography Business

For November, we talked with seven photographers pursuing their passion for action, adventure, and sports and find out how they are getting the work: Aaron Belford, Tegan Keller (Tegan K. Studios LLC), Chayce Lanphear, Joe Morahan (Morahan Visuals, LLC), Elli Morris, Jayms Ramirez, and Robert Snow, Business Trends 

Photographer’s Guide to Marketing & Self-Promotion

It’s almost here! Long time labor of love…check out my new 5th Edition of Photographer’s Guide to Marketing & Self-Promotion and available for pre-order! I am very excited about the up-to-date coverage of social media and marketing techniques and the thirty-seven interviews and new case studies with both consumer (wedding/portrait) and commercial photographers and photo reps. https://www.amazon.com/dp/1621535479

Shutterbug’s The Portrait Business

Visit this month’s online Business Trends column for an educational and inspirational interview with six successful portrait photographers. Their subjects include toddlers, high school seniors, corporate executives, goatherds (not kidding!) http://www.shutterbug.com/content/turning-portraits-profits-how-run-portrait-photography-business#bepifKCrYU8tdg6D.97. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt
 

Project Description

Back from Summer Break and I have a new product announcement! Luke Copping was one of my featured photographers last year for my Business Trends column (he made the April issue cover!) and now he, Shauna Haider (of We Are Branch and The Nubby Twiglet Blog  and Paul Jarvis (former writer for Lifehacker, Forbes, and Fast Company) have just launched a new workflow tool for emerging commercial photographers called Project Prescription. 

From Luke, “Developed by a team of photographers and designers with a combined 40 years of experience in the business, this set of digital documents, checklists and processes enables photographers to streamline their workflow with a ‘tried-and-true’ blueprint for landing, handling, and pleasing clients from start to finish. Offering a comprehensive workflow system and customizable documents for photographers, Project Prescription eliminates much of the guesswork that comes with incorporating sound business practices for photographers. The package will be especially useful to young and emerging photographers, those transitioning from journalism staff positions to the freelance world, and to those moving from consumer to commercial-based markets.”

The Business of Portrait Photography

Yes – We are still on Summer Break and I am working on my next book so for now DO get to nearest newsstand and get your copy of September issue of @shutterbugmag and check out my Business Trends article on “Turning Portraits into Profits”. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt – you are all my heroes! Don’t miss the portrait photo assignment “war stories”  they have to tell – love it!

Summer Break

We are still on our somewhat non-voluntary summer break…2016, whew! So summer is here and all I have to post for you is the California “Lost Coast” photo. A completely deserted (and difficult to reach) stretch of Northern California beach somewhere between San Francisco and Eureka. Where is my Star Trek Transporter when I need it??