Creating Successful Promo Pieces

Check out Michelle Tricca’s interview in my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion. Her case study is on promo pieces and leave behinds. From Michelle, “These promotional pieces were awesome … an unintentional, pleasant and welcome surprise and completely initiated by another source. One of my magazine clients that I shoot editorial portraits for has asked me on several occasions to run my personal work. Gulfshore Life Magazine, an upscale publication featuring and celebrating all things Southwest Florida, published a selection of coastal portraits. I photographed in Naples, FL. The magazine is mailed out monthly to their large readership, so my work was exposed to many who would be my ideal clients. The cool thing is this is a stylish magazine that people keep on their coffee tables for a long time. These tear sheets featuring my personal photography are a valuable marketing tool for me, as the accompanying text from my editors is an endorsement of my work and style. I’ve shown them online and in print to connect with potential and current clients.” For the rest of the interview…,

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