Check out Michelle Tricca’s interview in my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion. Her case study is on promo pieces and leave behinds. From Michelle, “These promotional pieces were awesome … an unintentional, pleasant and welcome surprise and completely initiated by another source. One of my magazine clients that I shoot editorial portraits for has asked me on several occasions to run my personal work. Gulfshore Life Magazine, an upscale publication featuring and celebrating all things Southwest Florida, published a selection of coastal portraits. I photographed in Naples, FL. The magazine is mailed out monthly to their large readership, so my work was exposed to many who would be my ideal clients. The cool thing is this is a stylish magazine that people keep on their coffee tables for a long time. These tear sheets featuring my personal photography are a valuable marketing tool for me, as the accompanying text from my editors is an endorsement of my work and style. I’ve shown them online and in print to connect with potential and current clients.” For the rest of the interview…https://www.amazon.com/dp/1621535479
Who do you know needs more business and clients in 2018? Need a great gift for a family member or friend? One last year-end promotion for my new book, the 5th Edition of Photographer’s Guide to Marketing & Self-Promotion! I am very excited about the up-to-date coverage of social media and marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers and photo reps, check out the listing on Amazon at https://www.amazon.com/dp/1621535479
I think public relations and content marketing are the most overlooked and under-appreciated marketing tools! Check out the tips and techniques from Erika Taylor Montgomery, CEO of www.ThreeGirlsMedia.com. She talks about how to make more of your self-promotion resources in Chapter 20 of my 5th Edition, The Photographer’s Guide to Marketing and Self-Promotion.
Erika says the “true value of publicity to a photo business is credibility, visibility, and brand exposure. Publicity, not advertising, gives clients the confidence in your skills and expertise as a photographer. How often to you pay attention to the advertisements in the magazines, newspapers, and websites you read? If you’re like 98 percent of Americans, the answer is never. Being mentioned in an editorial feature is excellent publicity because it’s the features and articles that consumers pay attention to…A strategic publicity campaign can also help photographers become well-known for certain skills or styles… Editorial space in all media outlets is highly coveted. It makes sense that whether it is a brief mention or a full-length article, photographers chosen by a media outlet gain valuable exposure from the experience.” For the rest of the interview…
When I interviewed Andy Batt www.andybatt.com and Therese Gietler instagram.com/askaproducer/ from their studio in Portland, Oregon, I had so many questions for my November issue Shutterbug Business Trends Column. Happily, Andy and Therese give helpful and insightful answers to questions such as:
- What types of clients have you found to license or buy sports and action photography?
- How much is stock and how much is assignment?
- What are the marketing changes they have seen in the last five years?
- How do you get work in this field?
- What have been your most effective marketing tools?
- What are the benefits to work with a producer?
For their interview, check out the November issue of Shutterbug
on newsstands now!
When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,
Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space. I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.
For more, check out my book and the many other success stories and interviews, https://www.amazon.com/dp/1621535479
Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.
I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!
Although everyone loves travel photography, not everyone possesses the skills to turn that passion into a viable business. For my Business Trends column posted this month on Shutterbug, we spoke with six photographers working (and making money) in the travel photography business: Joe Becker, Todd Gustafson, Blaine Harrington, Jen Pollack Bianco, and David and Lina Stock. https://www.shutterbug.com/content/how-turn-your-love-travel-photography-business-6-pros-share-tips
Now online! Who are the clients buying outdoor and nature photography? How do you find these clients and make money? What are some of the special challenges you may encounter? In Business Trends this month we will address these questions and more with working pros Andy Biggs, Nick Simonite, Christopher Wilson, and Steven Wohlwender at http://www.shutterbug.com/content/getting-outside-work-selling-outdoor-photography-has-become-second-nature-these-pros#cR8r0pGTCS89HVog.97
What are your plans for getting more work this year? Check out Chapter 23 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography for the interview with Kim Campbell, www.campbellsalgado.com, Kim Campbell: More video is one marketing trend photographers can really step into. Many of our cameras are equipped with really nice video functions. Giving a personalized, virtual tour is my next video to craft. Wall design is hot right now. Proselect Software allows you to import the photos your clients take of their own walls (or you can use generic sample walls) to show them what their portraits could look like in different arrangements. This highly custom service is really well received by our clients and sets us apart for offering uniquely cool tools to our clients. Developing more products for our family clients including customized smart phone/tablet apps (like Sticky Albums) is something we are gearing up for in the future.