Category Archives: Marketing

A Marketing Success Story

When I interviewed Andy Batt  www.andybatt.com and Therese Gietler instagram.com/askaproducer/ from their studio in Portland, Oregon, I had so many questions for my November issue Shutterbug Business Trends Column. Happily, Andy and Therese give helpful and insightful answers to questions such as:

  • What types of clients have you found to license or buy sports and action photography?
  • How much is stock and how much is assignment?
  • What are the marketing changes they have seen in the last five years?
  • How do you get work in this field?
  • What have been your most effective marketing tools?
  • What are the benefits to work with a producer?

For their interview, check out the November issue of Shutterbug

on newsstands now!

Getting The Family Portrait Business

When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,

Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space.  I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.

For more, check out my book and the many other success stories and interviews, https://www.amazon.com/dp/1621535479

More Instagram Adventures

Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos   (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!

 

Marketing Your Travel Photography

Although everyone loves travel photography, not everyone possesses the skills to turn that passion into a viable business. For my Business Trends column posted this month on Shutterbug, we spoke with six photographers working (and making money) in the travel photography business: Joe Becker, Todd Gustafson, Blaine Harrington, Jen Pollack Bianco, and David and Lina Stock. https://www.shutterbug.com/content/how-turn-your-love-travel-photography-business-6-pros-share-tips

How to Sell Your Outdoor & Nature Photos

Now online! Who are the clients buying outdoor and nature photography? How do you find these clients and make money? What are some of the special challenges you may encounter? In Business Trends this month we will address these questions and more with working pros Andy Biggs, Nick Simonite, Christopher Wilson, and Steven Wohlwender at http://www.shutterbug.com/content/getting-outside-work-selling-outdoor-photography-has-become-second-nature-these-pros#cR8r0pGTCS89HVog.97

 

2017 Marketing Trends with Kim Campbell

What are your plans for getting more work this year? Check out Chapter 23 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography for the interview with Kim Campbell, www.campbellsalgado.com, Kim Campbell: More video is one marketing trend photographers can really step into. Many of our cameras are equipped with really nice video functions. Giving a personalized, virtual tour is my next video to craft. Wall design is hot right now. Proselect Software allows you to import the photos your clients take of their own walls (or you can use generic sample walls) to show them what their portraits could look like in different arrangements. This highly custom service is really well received by our clients and sets us apart for offering uniquely cool tools to our clients. Developing more products for our family clients including customized smart phone/tablet apps (like Sticky Albums) is something we are gearing up for in the future.

Better E-mail Marketing

Start your engines! Get your copy of 5th Edition The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479, and check out the case study from Randy Wells “Images of America” e-mail campaign www.randywells.com and @cars.randywells

Sports and Action Photography Business

For November, we talked with seven photographers pursuing their passion for action, adventure, and sports and find out how they are getting the work: Aaron Belford, Tegan Keller (Tegan K. Studios LLC), Chayce Lanphear, Joe Morahan (Morahan Visuals, LLC), Elli Morris, Jayms Ramirez, and Robert Snow, Business Trends 

For the Love of Nature Photography

Starting our Summer Break early this year! One quick note, do mark your calendars for @Shutterbug July issue! This “Wildlife and Nature” issue hits newsstands on June 3 with my Business Trends column interviews and photos by Natures Photo Adventures – David Hemmings Photography Tours, www.naturesphotoadventures.com. Check out their “Grizzly Bears of Alaska Fishing for Salmon” workshop tour this July. Special thanks to Jennifer Hemmings and David Hemmings for the great photo business tips and wildlife images.

How to Sell Your Fine Art Photography: Tips from Photographers for Making A Living from Your Art @Shutterbugmag

In this week’s post, we will send you to the Business Trends column for a look at some of the marketing aspects of fine art photography: getting established, finding clients, looking for gallery representation, marketing techniques, and finding your style and direction. Special thanks to these photographers: Sean Bagshaw (Outdoor Exposure Photography, LLC), David Bowman, John Granata (John Granata Fine Art), Robin Hill, and Cheyenne L Rouse. Read more at http://www.shutterbug.com/content/how-sell-your-fine-art-photography-tips-photographers-making-living-your-art#HUKOtTVUbTaL8hIb.99

Web Links:
Sean Bagshaw: outdoorexposurephoto.com
David Bowman: bowmanstudio.com
John Granata: johngranata.net
Robin Hill: sidebyside.photoshelter.com
Cheyenne L Rouse: ancientlightphotos.com