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THE PHOTOGRAPHER'S GUIDE
TO MARKETING AND SELF-PROMOTION, 4th Edition
 

ISBN 978-1-58115-714-7

List Price $24.95
 

Maria Piscopo's 4th marketing book for photographers - secrets for surviving and thriving for both the commercial and the wedding and portrait markets. New technology and an increased reliance on stock photos have dramatically altered the world of professional photography. Digital equipment and client requests have altered the scope of the very meaning of photographer, while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies.

Photographers from beginners or seasoned professionals need new techniques to face the changed landscape of their industry.

Maria Piscopo, a professional photographer’s representative for more than twenty years, is an expert at helping photographers to find more clients and make more money—no matter what the size of the individual operation. She goes on in the new third edition to explain and illustrate with over forty case studies how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, personal selling and the Internet. The Photographer’s Guide to Marketing and Self-Promotion,4th edition, by Maria Piscopo has been revised and updated to address the business in its state today.

THE GRAPHIC DESIGNER AND ILLUSTRATOR'S GUIDE TO MARKETING AND PROMOTION

ISBN 1-58115-363-5

Maria Piscopo's book for published by Allworth Press and co published by the Graphic Artists Guild-information, examples and case studies of self-promotion in today's new marketplace for creative professionals. Providing an in-depth guide to the latest industry trends, technologies, and business secrets of marketing, this book will help designers and illustrators create and implement a sophisticated marketing and self-promotion system for long-term success. Step-by-step instructions are provided on such topics as finding new (or better) clients, portfolio presentations that work, and much more. Interviews with real-life clients and case studies bring each topic to life.

Interviews with creative professionals such as Cathie Bleck, Brady & Paul, Rhoni Epstein, Leslie Burns, Lisa Cyr, Michael Fleishman, Jean Tuttle, Peleg Top and David Veal bring each topic to life

BUSINESS AND LEGAL FORMS FOR PHOTOGRAPHERS
Third Edition, by Tad Crawford
 

The manner and business of photography have changed in recent years. Technology has opened the door to new equipment and opportunities, and legal and economic changes have altered the way photographers find and perform jobs. The third edition of this practical guide has been updated to cover electronic rights' issues, and along with forms for model releases, sales contracts, licensing rights, etc., it includes five new legal forms.