Author Archives: Maria Piscopo

Creating Successful Promo Pieces

Check out Michelle Tricca’s interview in my 5th Edition The Photographer’s Guide to Marketing and Self-Promotion. Her case study is on promo pieces and leave behinds. From Michelle, “These promotional pieces were awesome … an unintentional, pleasant and welcome surprise and completely initiated by another source. One of my magazine clients that I shoot editorial portraits for has asked me on several occasions to run my personal work. Gulfshore Life Magazine, an upscale publication featuring and celebrating all things Southwest Florida, published a selection of coastal portraits. I photographed in Naples, FL. The magazine is mailed out monthly to their large readership, so my work was exposed to many who would be my ideal clients. The cool thing is this is a stylish magazine that people keep on their coffee tables for a long time. These tear sheets featuring my personal photography are a valuable marketing tool for me, as the accompanying text from my editors is an endorsement of my work and style. I’ve shown them online and in print to connect with potential and current clients.” For the rest of the interview…,

Another Instagram Adventure

More on Instagram @themariapiscopo where I am re-posting from some of the amazing photographers interviewed in my newest book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography),  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @bilzelman  and @zave.smith – enjoy!

An Attitude of Gratitude

I first heard the affirmation “An Attitude of Gratitude” from my mentor, Mark Victor Hansen (, when I started my business many years ago. Today, I want to express my deepest gratitude to the dozens of photographers sharing their success stories with me for my new marketing book,

You  have all been amazing, kind and compassionate. With your permission, I have been re-posting your images on my Instagram, #themariapiscopo, and getting wonderful feedback.

Thank you for all the images you capture and all the good you see in this crazy, lovely world.

Merry Christmas and Happiest of New Years!


Holiday Gifts 2017

Who do you know needs more business and clients in 2018? Need a great gift for a family member or friend? One last year-end promotion for my new book, the 5th Edition of Photographer’s Guide to Marketing & Self-Promotion! I am very excited about the up-to-date coverage of social media and marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers and photo reps, check out the listing on Amazon at


Get Attention. Get Client Engagement. Get Work.

I think public relations and content marketing are the most overlooked and under-appreciated marketing tools!  Check out the tips and techniques from Erika Taylor Montgomery, CEO of She talks about how to make more of your self-promotion resources in Chapter 20 of my 5th Edition, The Photographer’s Guide to Marketing and Self-Promotion.

Erika says the “true value of publicity to a photo business is credibility, visibility, and brand exposure. Publicity, not advertising, gives clients the confidence in your skills and expertise as a photographer. How often to you pay attention to the advertisements in the magazines, newspapers, and websites you read? If you’re like 98 percent of Americans, the answer is never. Being mentioned in an editorial feature is excellent publicity because it’s the features and articles that consumers pay attention to…A strategic publicity campaign can also help photographers become well-known for certain skills or styles… Editorial space in all media outlets is highly coveted. It makes sense that whether it is a brief mention or a full-length article, photographers chosen by a media outlet gain valuable exposure from the experience.”  For the rest of the interview…

Keith Cooper Book Review

Keith Cooper wrote a detailed and thorough review of my 5th edition Photographer’s Guide to Marketing & Self-Promotion. Lots of good feedback!  I love his conclusion, “Take time to follow the whole process – it’s how all this stuff fits together which will make the difference to your photo business. Reading this book uncovered several areas of our own business needing improvement – now comes the tricky bit, doing something about it…”

So true! Here is his review,

A Marketing Success Story

When I interviewed Andy Batt and Therese Gietler from their studio in Portland, Oregon, I had so many questions for my November issue Shutterbug Business Trends Column. Happily, Andy and Therese give helpful and insightful answers to questions such as:

  • What types of clients have you found to license or buy sports and action photography?
  • How much is stock and how much is assignment?
  • What are the marketing changes they have seen in the last five years?
  • How do you get work in this field?
  • What have been your most effective marketing tools?
  • What are the benefits to work with a producer?

For their interview, check out the November issue of Shutterbug

on newsstands now!

The Art of Pricing

Paul S. Bartholomew ( gives a wonderful interview for my chapter on “Taking Charge of What You Charge” in my 5th Edition of The Photographer’s Guide to Marketing and Self-promotion. Also, check out his new blog at

“I’ll sometimes send a rough (not formal) estimate based on a fictitious project.  This way they can’t go crazy with expectations and the shot list.  It’s important to still at least try to get as much info as possible from the client such as potential usage and subject matter.  I’ll even give different variations of options because I find that people like to be given options to think about.  If it’s within their comfort zone, then we work out a shot list for a formal estimate.” For more of Paul’s interview,

Business of Fine Art Photography

(Image Copyright Brooke Shaden) Starting in the business of fine art photography is not easy. More than anything, there will be a lot of peaks and valleys ahead. In my Shutterbug magazine August Business Trends column, we look at how to navigate some of these issues, find clients, seek gallery representation, and market your work. Thanks to my contributing photographers: Larry Angier, Michael Garlington, Laurie Klein, RJ Muna, and Brooke Shaden,

Getting The Family Portrait Business

When I interviewed Orit Harpaz on building her family portrait business ( for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,

Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space.  I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.

For more, check out my book and the many other success stories and interviews,