Sound familiar? You could probably write a long list of
personal and professional stressful situations other than client projects.
Fortunately, all the techniques here apply equally well to stress on the job
and at home. The first thing to accept: Stress is normal. Distress—such as
family illness or natural disasters—isn’t, and can’t be managed like stress
can. If you have determined that you are dealing with stress and not distress,
keep these points in mind.
1. You’ll never be caught up. Stop trying. There will always
be a never ending succession of business and marketing tasks in addition to
your projects. Stop waiting to find the bottom of your in-basket or the top of
your desk. Stop dreaming about feeling caught up. Design projects are like the
ongoing rush and flow of a river, not a calm, still body of water. Besides, if
you ever do get caught up, you’ll have no work—and that’s bad. To deal with
this stress, have a good time management system in place. Rid your life of the
stress of playing catch-up.
2. You’ll never make everyone happy. You can only do your
best to please your clients and run a profitable business. There will always be
clients that want you to behave differently (especially with approvals,
changes, and pricing) so they can be happy. In this stressful situation, stop
and differentiate between subjective and objective happiness. “Subjective”
implies someone’s opinion is involved; “objective” is based on accountable and
measurable design goals. You must make clients happy on an objective level …
but it’s unrealistic to always expect them to be happy on a subjective level.
They will have opinions you don’t like. Stop and ask yourself if you need to do
anything other than register and acknowledge those opinions. Recognizing
someone’s opinion without needing to agree with it will go far toward smoothing
over a stressful situation. If you have met all the measurable design
objectives, maybe you should not be asking “How high?” if no one has asked you
to jump.
3. Get it off your chest. Worry is a great producer of
stress. The best technique is to let it out. Have pen and paper handy so you
can write down any particular concern. Put your writing aside to be considered
later (i.e., sleep on it). By the time you return to your list, chances are at
least some of your worries will have resolved themselves or are no longer
overwhelming. You’ll wonder what you were so worried about! Motivational
seminar leader and one of the authors of the Chicken Soup for the Soul series,
Mark Victor Hansen, calls this type of stress “stewing without doing.” You can
waste a lot of time worrying.
4. Practice the art
of saying no. Stress is often created in a situation where you say yes when
your mind, body, and soul are telling you to say no. Say a client wants to make
a change to a deadline or pricing request, and you know that an unqualified
“Yes, fine, no problem” will cause stress and reduce your profit. Instead of
caving, try one of these approaches:
“No, but here’s what we can do ...” (Name some other
option.)
“Yes, and that’ll cost ...” (Name a specific cost.)
Simply say, “Let me get back to you.”
In each case, you have presented considerations that will
reduce the stress of saying yes when you mean no. This is a valuable technique
to learn because it shares with the client the stress and the cost of changes
she wants to make.
5. Explore the
concept of hidden costs. When managing project stress, it’s important to
understand that costs are not just about money. The hidden costs of managing
and completing a project can be time, energy, attention, prestige, and self-esteem.
When you talk with a client about stressful project changes, try this: “Yes, we
can do that, and this is what it will take.” Name specifics the client will
need to do involving his own time or attention. Identifying the hidden costs of
making changes will go a long way in helping you manage stress, clients, and
projects.