September is ASMP Oregon Business Month! We're bringing back Maria Piscopo, nationally renowned photo business expert.Maria will be lecturing on Sept. 20th, doing Portfolio Reviews on Sept. 21 and leading a full day workshop on Sept. 22nd.

Sponsored by: ProPhoto Supply , AdBase , CityGraphics 

Thursday Sept. 20th
Maria Piscopo on Making a Profit: Photography & Getting Paid in 2007!

In this lecture you will learn: how to establish a profitable relationship with prospective clients from the beginning; change a current client's perception of your pricing to get more money; gain a competitive edge when bidding; what to do when the client wants to pay less and you want them to pay your price.
This lecture applies to all levels of experience and includes specific techniques you can put to work immediately. Whether you have been in business twenty minutes or twenty years, getting paid what you want is an important issue in today's marketplace.

Topic Outline
-Establishing a Profitable Relationship
-Change Client's Perception of Your Price
-Role-Play What to Say
-Which Budget? Finding More Money
-Gaining a Competitive Edge
-What Will It Cost the Client to Pay Less?
-Getting the Money

When: September 20, Thursday- evening lecture
What Time? 6pm Registration (7pm Program) 2 hour Lecture
Location: Studio 265 - 265 N. Hancock St. Portland, OR 97227
Price: $10 ASMP Members (and qualified Trade Groups), $25 Non-Member
Students: Free for ASMP Student Members, $10 for Students
Snacks & Drinks provided
RSVP: To reserve a seat*, please email Piscopo LectureThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
More information on Maria Piscopo: You can head over to Maria's website, read her articles at Communication Arts, or get her book, The Photographer's Guide to Marketing & Self Promotion, from Allworth Press.  

September 22, Saturday-full day workshop
Maria Piscopo on Your Clients: Find Them, Get Them, & Keep Them!

Based on the 3rd edition of Maria Piscopo's book, The Photographer's Guide to Marketing & Self-Promotion, this program has been updated for today's new clients. You've probably found they're harder to find and more difficult to keep! Maria's new marketplace overview will give you the information & tools you need to find and keep clients. Her techniques are specific, efficient and cost-effective for every area of photography.

Whether you are making a transition to a new area of photography or improving the level of assignments you want to get, this step-by-step program will get you there.

Topic Outline
-Renew your current client base
-Research new clients-local or national
-Develop sales and follow-up techniques
-Increase your awareness of what clients really want
-Improve the client's perception of you
-Help clients decide you are the one to stay with
-Email marketing that works
-Improving Direct Mail and Ad response
-Web Marketing tips and techniques
-Your Marketing Mix - how to best spend your money

When? September 22, Saturday-full day workshop
What Time? 9 am to 5 pm, box lunch included, comfortable classroom seating, registration space is limited for this program.
Location: Studio 265 - 265 N. Hancock St. Portland, OR 97227
How Much? $75 ASMP Members (and qualified Trade Groups); $150 Non Members**
Includes a box lunch (Vegetarian or Carnivore)
RSVP: To reserve a seat*, please email Piscopo WorkshopThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it

This is the perfect time of year to stop and reflect: where have you been? Where are you going? How do you get there in one piece? One thing for certain, you will not make it on an “empty tank” so we asked an eclectic and diverse group of creative professionals to share their tips and techniques for resting and recharging. My personal thanks go to the owners of Sagewater Spa (www.sagewaterspa.com), Rhoni Epstein and Cristina Pestana, for seeking out and providing me with a number of creative professionals to be interviewed for this piece.
    You can run “out of gas” trying to balance conflicting needs, especially personal and professional. You need to dedicate yourself to your work and you want to spend time for yourself or with your family. You need to get work done and need to get some rest. Sound familiar? Michael Fleishman is a freelance illustrator, graphic artist, teacher and author and lists the first most important technique– physical exercise. He also has a great suggestion, plan some ‘buffer time’ from when you walk in the door at work to when you start talking to clients.
        Michael explains, “Exercise is important. You have to fit it in. I teach, and I found a gym that is literally right on my way to work, so I have no excuse not to exercise. I arrange my schedule so that I can lift weights or swim before I start my day. Most of all, I usually schedule office hours first so I don't have to be 'on' as soon as I walk through the door to work. “ 
        It does not seem to matter what you choose for your recharging as long as you identify these two things: some activities that you can turn to and a retreat you can look forward to. Annie Consoletti, graphic designer, says, “Play is a key element to creativity. I don’t think one can be freely creative without having a sense of play. I put all of my energy into whichever project I am working on and am equally as passionate about my design work as I am in cooking, gardening and landscaping my yard, which at the moment includes cementing and staining a wall in my back yard.”     
     Taking the time to rest is critical. Those of us that travel a lot in our work find this a real challenge. Tracy D. Taylor, Fashion Director at Marie Claire Magazine says, “I forget that when most people travel, they are on vacation. When I travel, I am working....with early call times, inclement weather, and brutal schedules with tight budgets. My schedule is pretty crazy as I travel all over the world for photo shoots. Work often gets confused with play as so much of my typically "off-the-business-clock" hours are spent in the context of my professional life. I may be having drinks at the Ritz in Paris or sitting atop a camel in India which all sound glamorous (and I am not complaining!) but at the end of the day, it is still work. If I don't take out time for me - which can mean anything from sitting in front of the television to meeting friends for brunch to an all-out vacation - I will get totally burnt out. I get busy like everyone else absolutely, but I do believe that time-out is an investment in yourself, your career, and your creative well-spring that pays off ten fold in the long run!”
     Craig Wright, television writer on Six Feet Under and Lost, validates physical exercise and adds another technique – walk away! He says, “Not to be painfully obvious, but everything seems better when I've had some sort of strenuous exercise. Other than that, I tend to work in short spurts, with short rests in between, unless there's a looming deadline. Whenever a creative problem seems unworkable, I give up and walk away.  A few moments later, the freedom of having given up usually allows for a new answer to show itself. The key is actually giving up. You can't pretend to give up.”
    A ‘laundry list’ of activites to turn to is good to have in hand before you need it. The worst time to try to think of something to recharge is when you are burned out. Michael Fleishman shares his list, “Swearing can be fun and work miracles (I'm only half kidding here). Doing something you absolutely love to do. Being in the company of someone you cherish, someone who listens, and who you want to listen to. Laughing. Laughing hard. Making music. Listening to music. Making art. Looking at art. Reading. Watching movies. Certain foods (in moderation, of course) can be medicinal, as are certain friends (sometimes also in moderation). Sleep is good; very, very good for you.”       
    Don’t underestimate the value of planning and being organized.  In his book, The Business of Graphic Design – A Sensible Approach, Edward Gold says “Creativity’s dirty little secret is that control is not the enemy: control is a necessary ingredient that makes creativity possible.” Vanessa Eckstein, founder of the design studio Bløk, validates this point, “I discovered that the only way to avoid stress is planning ahead the time frames of when projects should begin and end and allocating time to explore in the middle. Prioritizing what is important versus what is inevitable. That is the practical part but avoiding stress is also knowing that one way or the other (and sometimes I do wonder how!) we always get to finish the project on time and proudly.”
    Finding a special place to go is one of the most common techniques among the creatives. Annie Consoletti explains, “I moved to Los Angeles from Boston in 1977 and shortly thereafter discovered the desert. For me it is a very creative, magical place filled with great energy. I’ve always been a spa-goer and it happens that Sagewater Spa has the best water in the world. For me, it is my ‘No Stress Zone’. You feel like you’re on your own private island with beautiful magical mountains in the distance and the sweet smell of the desert wafting by as you absorb it all in. It definitely has Zen-elegance and I feel totally renewed after a stay and ready to face the blank canvas!”
    Validating the desert theme, Sarah Sciotto Gavigan president of Ten Music.tv says, “Like the vortex in Sedona is visited by millions a year for its healing and energetic qualities, there is something inexplicable in the relaxing qualities of the water in Desert Hot Springs. Sagewater started out as a weekend escape for me, a personal place.  Now, after a half dozen visits, I realize I am just clear when I am there.  I can think – clear my head, relax, soak, and re-charge my creative fire.”
    When you are choosing your retreat, remember three things: Simplify. Simplify. Simplify. Television producer and writer, Andrew Reich, recommends, “When you go to a place where there are a million choices of activities and things to do that alone can be stressful.  When I go to Sagewater it's because I want to get away from making decisions.  The decisions to be made there are pretty simple: should I go in the pool or the hot tub?  Should I sit out and read or take a nap?  Shiatsu or hot stone?  Those decisions I can deal with.”
        Another technique is to deliberately go outside your personal comfort zone. Vanessa Eckstein says, “I do look for a place which will surprise me. Places in which things happen magically because I encounter differences to what I am accustomed to. I go where I can meet people that I would have never met had I stayed at home. I look for situations that end up being a mixture of the everyday and the extraordinary.”

Summary of major points for rules to live by when pricing your services. This can be your New Year's Resolution, getting paid full rate for your freelance services.