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Last Updated: Aug 4th, 2010 - 23:22:11 |
Finding Clients
Working With Art Galleries
You should think of your gallery search as a matchmaking
process. Find a match-you and the gallery-that will work best for both parties.
Partnering with a gallery will give you not only the gratification of seeing
your images on display but also the satisfaction of a profitable relationship.
Finding Clients
Adding Licensing Sales to Your Business
Based on your business need to diversify your income base,
this may be a good time to look into licensing your work. Many manufacturers
have a product development department but still need to fulfill the creative
aspects of their products and this has opened up new opportunities for you.
Publishers are always looking for fresh ideas, creative design and artwork to
attain a competitive edge for their retail paper products.
Pricing & Negotiating Skills
How to Get Paid What You Want
"What do you charge?" The most important
question you will hear when selling your creative services. Learn how to use pricing strategies to
convince your clients that you're the best (not the cheapest) person for the
job. Find out how to tell a client what you charge whether they actually have a
job or are just "looking". Help your clients make the right choice
-hiring you - by presenting them with proposals instead of prices. Learn how to teach your clients to ask,
"What does it cost?" instead of "What do you charge?’
Finding Clients
Beyond the Sales Call
Building relationships does not just “happen” for you. You
need to keep
your fears from overcoming good business
sense. You need to keep your clients
coming back and paying your price. You
need to become more aware of the courtship and bonding in the creative/client
relationship. You need a plan to go beyond the sales call.
Finding Clients
Using E-mail for Sales
Thank you to the creative professionals
interviewed for this article and for their tips and techniques on how to manage
and send email campaigns. Their assistance is greatly appreciated: Len
Bruskiewitz at Constant Contact, Brent Shroyer at Listrak Annie Kinnaird at
MyEmma, Chris Bruce at MailYourMarket
Finding Clients
Marketing & Self Promotion
Currenty working on my next marketing book for photographers and interviewing on all aspects of marketing and self-promotion, please contact us with your success story graphics@mpiscopo.com
Marketing & Business Update
"Making a Difference"
Special
thank you to photographers Paul Mobley, Chris Rainier and Joyce Tenneson for their
thoughtful interviews and wonderful images for my May Issue of Business Trends,
Making A Difference.
Their
work to improve and change national and international social and cultural issues
is inspirational. You are my heroes!
[ Download/View File ]
Finding Clients
Managing Project/Client Stress
Check out five ways to keep from losing your mind, handle
difficult clients and get through stressful projects! Most stress in a business
based on creative services comes from trying to balance conflicting needs,
especially on client projects. It’s a familiar quandary: You have to meet the
client’s needs and you want to be creative. You need to dedicate yourself to
your business and you want to spend time with your family and friends.
Finding Clients
Finding Clients Online
Given the constantly-increasing volume of online research and hiring,
knowledge and application of new and growing internet trends will help to keep
you in the forefront of the industry. How does one remain visible in the
virtual world which seems infinitely full of choices for the client?
Finding Clients
Why Client’s Don’t Come Back
You need to be
proactive today and have an assertive outreach to clients. You also want your
clients to keep hiring you, stay around longer, and tell their friends how
great it is doing business with your company.
