Now online! Who are the clients buying outdoor and nature photography? How do you find these clients and make money? What are some of the special challenges you may encounter? In Business Trends this month we will address these questions and more with working pros Andy Biggs, Nick Simonite, Christopher Wilson, and Steven Wohlwender at http://www.shutterbug.com/content/getting-outside-work-selling-outdoor-photography-has-become-second-nature-these-pros#cR8r0pGTCS89HVog.97
What are your plans for getting more work this year? Check out Chapter 23 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/1621535479 #marketingphotography for the interview with Kim Campbell, www.campbellsalgado.com, Kim Campbell: More video is one marketing trend photographers can really step into. Many of our cameras are equipped with really nice video functions. Giving a personalized, virtual tour is my next video to craft. Wall design is hot right now. Proselect Software allows you to import the photos your clients take of their own walls (or you can use generic sample walls) to show them what their portraits could look like in different arrangements. This highly custom service is really well received by our clients and sets us apart for offering uniquely cool tools to our clients. Developing more products for our family clients including customized smart phone/tablet apps (like Sticky Albums) is something we are gearing up for in the future.
Are you interested in a better business for 2017? Getting paid what you want for your assignments? Check out Chapter 13 in my 5th Edition of The Photographer’s Guide to Marketing and Self-Promotion https://www.amazon.com/dp/
Though I have worked with hundreds of creative professionals in my career, only a handful have their work reverently displayed in my happy place, the reading corner of my home library. Next to the fireplace and placed on the floor-to-ceiling bookshelves my dad built for me is one of my favorite images from Chris Winton-Stahle. We worked together on many projects including my 5th Edition Photographer’s Guide to Marketing and I miss him every day. With the 5th Edition book release due in 2 weeks, I would like to dedicate this project in memory of Christopher and in honor of Heidi and Liam. https://www.gofundme.com/supporting-heidi-liam?r=17760
For November, we talked with seven photographers pursuing their passion for action, adventure, and sports and find out how they are getting the work: Aaron Belford, Tegan Keller (Tegan K. Studios LLC), Chayce Lanphear, Joe Morahan (Morahan Visuals, LLC), Elli Morris, Jayms Ramirez, and Robert Snow, Business Trends
It’s almost here! Long time labor of love…check out my new 5th Edition of Photographer’s Guide to Marketing & Self-Promotion and available for pre-order! I am very excited about the up-to-date coverage of social media and marketing techniques and the thirty-seven interviews and new case studies with both consumer (wedding/portrait) and commercial photographers and photo reps. https://www.amazon.com/dp/1621535479
Visit this month’s online Business Trends column for an educational and inspirational interview with six successful portrait photographers. Their subjects include toddlers, high school seniors, corporate executives, goatherds (not kidding!) http://www.shutterbug.com/content/turning-portraits-profits-how-run-portrait-photography-business#bepifKCrYU8tdg6D.97. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt
Back from Summer Break and I have a new product announcement! Luke Copping was one of my featured photographers last year for my Business Trends column (he made the April issue cover!) and now he, Shauna Haider (of We Are Branch and The Nubby Twiglet Blog and Paul Jarvis (former writer for Lifehacker, Forbes, and Fast Company) have just launched a new workflow tool for emerging commercial photographers called Project Prescription.
From Luke, “Developed by a team of photographers and designers with a combined 40 years of experience in the business, this set of digital documents, checklists and processes enables photographers to streamline their workflow with a ‘tried-and-true’ blueprint for landing, handling, and pleasing clients from start to finish. Offering a comprehensive workflow system and customizable documents for photographers, Project Prescription eliminates much of the guesswork that comes with incorporating sound business practices for photographers. The package will be especially useful to young and emerging photographers, those transitioning from journalism staff positions to the freelance world, and to those moving from consumer to commercial-based markets.”
Yes – We are still on Summer Break and I am working on my next book so for now DO get to nearest newsstand and get your copy of September issue of @shutterbugmag and check out my Business Trends article on “Turning Portraits into Profits”. Special thanks to our contributing photographers: Rick Dahms, Omayra Espino-Vázquez, Robert Houser, David Neff, Sara Press, and Michael Schmitt – you are all my heroes! Don’t miss the portrait photo assignment “war stories” they have to tell – love it!