Increasing Your Productivity – Part Two “Address the Stress”

Most stress in a creative service business stems from the attempts to balance conflicting needs.  You have this conflict whether trying to reconcile your business persona with your creative persona or struggling with dedication to your work and the desire to spend time with your family. Sound familiar? Any of us could probably compose an

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Adding Social to Your Marketing Mix

I first met the amazing and talented team of Therese Gietler and Andy Batt (www.andybatt.com) at an ASMP meeting at their Portland (OR) based studio. Therese is the producer and co-owner of Andy Batt Studio and been part of the solution for all of the studio’s print and motion campaigns. Andy is the creative photographer

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Increasing Your Productivity – Part One “Time for Time”

This time of year begs for renewing and refreshing your business practices, especially your personal and professional productivity. Let’s start with how you manage your time. Do you ever feel there is not enough time to do everything you want? Do you ever end the day with a list of things–to-do? Do you ever finish

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Taking Charge of What to Charge For Your Photo Services…

It is not about what to charge, it’s about how to get paid what you’re worth as a photographer. Much has been said about the changing of the client/photographer relationship and most working pros agree that we are not in the same game anymore. Both as individuals and an industry, we need to try new

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Update Your Action Plan to Get Clients

Update Your Web Sites Web sites are a hybrid marketing tool, working both as an ad and as a portfolio. As ads, they are broadcasting your message to the widest possible audience. As portfolios, web sites work with all the intimacy of the one-on-one previously only seen in the traditional sales call. More Effective E-mail

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Selling Your Event Photography

Even with today’s “everyone with a camera is a photographer” syndrome, the event photography business is still ripe for making sales. With event photography, clients can’t effectively use stock photos and shooting their own images often turns out to be below par, at best. It is a very specialized field of professional photography requiring both

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Building Business for the New Year

From my Business Trends column on shutterbug.com, I talked with a handful of working photographers willing to share their tips and techniques on building a photography business. We discuss portfolios, new media marketing tools, how often they market to their clients and their recommendations for starting (or restarting!) your photography business in today’s marketplace. As

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