Update Your Action Plan to Get Clients

Update Your Web Sites Web sites are a hybrid marketing tool, working both as an ad and as a portfolio. As ads, they are broadcasting your message to the widest possible audience. As portfolios, web sites work with all the intimacy of the one-on-one previously only seen in the traditional sales call. More Effective E-mail

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Selling Your Event Photography

Even with today’s “everyone with a camera is a photographer” syndrome, the event photography business is still ripe for making sales. With event photography, clients can’t effectively use stock photos and shooting their own images often turns out to be below par, at best. It is a very specialized field of professional photography requiring both

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Building Business for the New Year

From my Business Trends column on shutterbug.com, I talked with a handful of working photographers willing to share their tips and techniques on building a photography business. We discuss portfolios, new media marketing tools, how often they market to their clients and their recommendations for starting (or restarting!) your photography business in today’s marketplace. As

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