Get Attention. Get Client Engagement. Get Work.

I think public relations and content marketing are the most overlooked and under-appreciated marketing tools!  Check out the tips and techniques from Erika Taylor Montgomery, CEO of www.ThreeGirlsMedia.com. She talks about how to make more of your self-promotion resources in Chapter 20 of my 5th Edition, The Photographer’s Guide to Marketing and Self-Promotion.

Erika says the “true value of publicity to a photo business is credibility, visibility, and brand exposure. Publicity, not advertising, gives clients the confidence in your skills and expertise as a photographer. How often to you pay attention to the advertisements in the magazines, newspapers, and websites you read? If you’re like 98 percent of Americans, the answer is never. Being mentioned in an editorial feature is excellent publicity because it’s the features and articles that consumers pay attention to…A strategic publicity campaign can also help photographers become well-known for certain skills or styles… Editorial space in all media outlets is highly coveted. It makes sense that whether it is a brief mention or a full-length article, photographers chosen by a media outlet gain valuable exposure from the experience.”  For the rest of the interview…

https://www.amazon.com/dp/1621535479

Keith Cooper Book Review

Keith Cooper wrote a detailed and thorough review of my 5th edition Photographer’s Guide to Marketing & Self-Promotion. Lots of good feedback!  I love his conclusion, “Take time to follow the whole process – it’s how all this stuff fits together which will make the difference to your photo business. Reading this book uncovered several areas of our own business needing improvement – now comes the tricky bit, doing something about it…”

So true! Here is his review, http://www.northlight-images.co.uk/book-review-marketing-promotion/

A Marketing Success Story

When I interviewed Andy Batt  www.andybatt.com and Therese Gietler instagram.com/askaproducer/ from their studio in Portland, Oregon, I had so many questions for my November issue Shutterbug Business Trends Column. Happily, Andy and Therese give helpful and insightful answers to questions such as:

  • What types of clients have you found to license or buy sports and action photography?
  • How much is stock and how much is assignment?
  • What are the marketing changes they have seen in the last five years?
  • How do you get work in this field?
  • What have been your most effective marketing tools?
  • What are the benefits to work with a producer?

For their interview, check out the November issue of Shutterbug

on newsstands now!

The Art of Pricing

Paul S. Bartholomew (https://www.paulsbartholomew.com) gives a wonderful interview for my chapter on “Taking Charge of What You Charge” in my 5th Edition of The Photographer’s Guide to Marketing and Self-promotion. Also, check out his new blog at http://bartholomewjournal.com/

“I’ll sometimes send a rough (not formal) estimate based on a fictitious project.  This way they can’t go crazy with expectations and the shot list.  It’s important to still at least try to get as much info as possible from the client such as potential usage and subject matter.  I’ll even give different variations of options because I find that people like to be given options to think about.  If it’s within their comfort zone, then we work out a shot list for a formal estimate.” For more of Paul’s interview,  https://www.amazon.com/dp/1621535479

Business of Fine Art Photography

(Image Copyright Brooke Shaden) Starting in the business of fine art photography is not easy. More than anything, there will be a lot of peaks and valleys ahead. In my Shutterbug magazine August Business Trends column, we look at how to navigate some of these issues, find clients, seek gallery representation, and market your work. Thanks to my contributing photographers: Larry Angier, Michael Garlington, Laurie Klein, RJ Muna, and Brooke Shaden, https://www.shutterbug.com/content/how-become-fine-art-photographer-full-time-tips-launching-photo-career

Getting The Family Portrait Business

When I interviewed Orit Harpaz on building her family portrait business (www.oritharpaz.com) for my 5th edition Photographer’s Guide to Marketing & Self-Promotion, I was impressed with her creative use of the “retail connection” marketing concept I discuss in chapter 23. Here is an excerpt from her interview,

Orit Harpaz: Getting your phone to ring and booking the next session is always the challenge. One of the ways I acquire new clients is by working with another local business that advertises my photography in their space.  I work out of my home so I don’t have the advantage of a studio space with signage and walking or driving traffic. When I first started my niche in family portraiture, I approached the owners of a business that offers children’s art and music classes as well as an indoor play space. I have framed prints hanging on their walls. During holidays, I offer “mini-portrait sessions” which they advertise to their clientele. In exchange for advertising my business, I service all their photographic needs for their own advertising. It’s a wonderful relationship with mutual benefits.

For more, check out my book and the many other success stories and interviews, https://www.amazon.com/dp/1621535479

More Instagram Adventures

Come and visit me on Instagram @themariapiscopo where I am re-gramming from some of the amazing photographers interviewed in my new book, the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the thirty-seven new interviews and case studies with both consumer (wedding/portrait) and commercial photographers (lifestyle, travel, event photography), https://www.amazon.com/dp/1621535479.  

I love the business and marketing of photography and all the challenges in today’s marketplace. Come and visit and share my adventure with these wonderful photographers! This post’s image features Instagram posts by @oritharpazphotos   (interviewed in chapter 16) and @caeccles (interviewed in chapter 6) – enjoy!

 

Marketing Your Travel Photography

Although everyone loves travel photography, not everyone possesses the skills to turn that passion into a viable business. For my Business Trends column posted this month on Shutterbug, we spoke with six photographers working (and making money) in the travel photography business: Joe Becker, Todd Gustafson, Blaine Harrington, Jen Pollack Bianco, and David and Lina Stock. https://www.shutterbug.com/content/how-turn-your-love-travel-photography-business-6-pros-share-tips

Business of Boudoir Photography

While previously thought of as a niche, boudoir photography is now a thriving way for photographers to make a living. Usually a gift to a loved one or one’s self, boudoir photography consists of an intimate photo of a woman or man suggestively covered or even fully nude. Although the photographers I interviewed all have different businesses, they all have one thing in common: tremendous kindness and compassion. Thanks to the following photographers for sharing how they have made their businesses a success: Mariah Carle, Lynn Clark, Lindsay Rae D’Ottavio, Megan Drane, Kristi Elias, and Mistie Simone. http://www.shutterbug.com/content/business-boudoir-how-succeed-one-photographys-fastest-growing-markets

My InstagramAdventure

Thank you to Therese Gietler @askaproducer for helping me (okay, nagging) me to get started on Instagram for promoting the 5th edition, Photographer’s Guide to Marketing & Self-Promotion. The response has been very positive for the up-to-date coverage of marketing techniques and the NEW thirty-seven interviews and case studies with both consumer (wedding/portrait) and commercial photographers, https://www.amazon.com/dp/1621535479

Of course, you can still find my Business Trends column in Shutterbug Magazine (May issue “Travel Photo Business” on newsstands now!)

So now, it’s time to start my own promotion and regramming of the amazing photographers interviewed in the book on @themariapiscopo, come follow me and see!