Recharging Your Creativity

This is the perfect time of year to stop and reflect: where have you been? Where are you going? How do you get there in one piece? One thing for certain, you will not make it on an “empty tank” so we asked an eclectic and diverse group of creative professionals to share their tips

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Photographers! Why You Need To Join…

I never thought of myself as much of a “joiner” until I attended my first professional association meeting. By the end of the evening I signed up on the spot to join. I was informed, energized, interacting with my peers – and the brand new recording secretary on the chapter’s board! I never looked back

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Still Self-Conscious about Self-Promotion?

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous?  Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking

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What Your Clients Really Want!

Technical ability is assumed in today’s marketplace for creative services. It is seen clearly in your work, but there are a lot of technically competent professionals available! How do you know what clients are really looking for when they hire?  Try out these hiring factors on your work and make sure they are represented in

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What Is YOUR Marketing Message?

Creative professionals often use the terms direction and marketing message interchangeably. It may also be called target your market but all three terms mean finding new clients and new revenues. In today’s economy it has become a normal business practice to target more than one market for your services. In order to identify a marketing

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Increasing Your Productivity – Part Two “Address the Stress”

Most stress in a creative service business stems from the attempts to balance conflicting needs.  You have this conflict whether trying to reconcile your business persona with your creative persona or struggling with dedication to your work and the desire to spend time with your family. Sound familiar? Any of us could probably compose an

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Adding Social to Your Marketing Mix

I first met the amazing and talented team of Therese Gietler and Andy Batt (www.andybatt.com) at an ASMP meeting at their Portland (OR) based studio. Therese is the producer and co-owner of Andy Batt Studio and been part of the solution for all of the studio’s print and motion campaigns. Andy is the creative photographer

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Increasing Your Productivity – Part One “Time for Time”

This time of year begs for renewing and refreshing your business practices, especially your personal and professional productivity. Let’s start with how you manage your time. Do you ever feel there is not enough time to do everything you want? Do you ever end the day with a list of things–to-do? Do you ever finish

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